Google makes deal with large Canadian portal
Google announced today that it has set a deal with canada.com, one of the largest web portals in Canada.
The deal will benefit canada.com with access to search technology by Google. On the other hand, Google will use the canada.com network to deliver targeted advertisement for the Canadian market (using its adwords and adsense technology).
According to the Toronto Star,
"With almost three million unique visitors a month, Canada.com provides an excellent media vehicle for our advertisers who are looking to penetrate the Canadian marketplace," stated Wendy Muller, head of Canada ad sales and operations for Google.
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