Google pays 78.5 cents on the dollar for AdSense webmasters

Another interesting piece of information from the New York Times article I commented earlier today, is the fact that a cost-split is given for the Adsense program.

They specifically mention, as also stressed by, that

for every dollar the company brings in through AdSense and other places that distribute its ads, it pays roughly 78.5 cents back to sites like Digital Point that display the ads.

If you take the amount money Google reports as comming from AdSense, and multiplies it by 0.78 you will get the true amount web masters can make out of the program -- in order words, a HUGE amount of money is available from Google Adsense.

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