Google teams up with Adobe

Google and Adobe announced today that they will be cooperating to provide Google search on all Adobe products. Since adobe owns shockwave, the standard for web animation, this means that the Google toolbar will be installed in practically all windows computers in the near future.

According to the announcement:

As a part of the agreement, Adobe and Google today will launch availability of the Google Toolbar with downloads of Adobe's Macromedia Shockwave® Player. The Google Toolbar will now be offered as part of the Shockwave Player installation process for Internet Explorer on Windows. Under the terms of the agreement, the Google Toolbar will also be offered as part of other Adobe product installations in the future.

With over 200 million downloads to date, the Macromedia Shockwave Player is the Web standard for powerful multimedia playback. Available for free, the Shockwave Player allows users to view interactive Web content such as games, business presentations, entertainment, and advertisements from a Web browser. Hundreds of thousands of Shockwave Players are downloaded every day, and Shockwave Player is installed on more than 55 percent of Internet-enabled desktops.

This is a great step for Google to make sure that everybody can have easy access to their search engine. Since Microsoft will certainly introduce some lock ins into Windows Vista, it is extremely important for Google to do this kind of strategical moves to guarantee that they will not be damaged by Microsoft practices.


No comments: